To start your business proposal, you should include a page title, followed by an executive summary that explains your ‘why’ and the problem or need for the proposal. Next you should offer the solution, detailing your specific qualifications and experience that demonstrate why you’re the right person or business to solve the problem. You should also add pricing options, a conclusion and a space for eSignature, allowing each party to sign the contract if accepted.

The title page holds as much significance as the proposal itself, if not more. It serves as the initial encounter for the proposal recipient, shaping their first impression of your business. Crafting a concise, impactful, and visually appealing title page not only distinguishes your proposal but also provides a platform to highlight your company’s branding and identity.

Typically, a proposal represents a unilateral offer, where a client has the option to either accept or decline it, so it isn’t categorized as a contract. Upon acceptance of the proposal, it’s customary to proceed with drafting a contract that formalizes the agreement between both parties involved.

A business plan serves as a comprehensive roadmap outlining how a business intends to achieve its objectives and goals. On the other hand, a business proposal functions as a persuasive sales document utilized by a business entity to solicit a contract from a prospective client.